Under the Radar publishes five issues a year and is exclusively distributed across North America by Curtis Circulation. Under the Radarcan be found at all major newsstands and bookstores, including Barnes & Noble, Barnes & Noble College Bookstores, Bookworld, Books-A-Million, Hastings, Waldenbooks, B. Dalton, as well as a large network of independent record stores and college bookstores. Additional promotional distribution occurs each year at the SXSW Music Festival as well as at one-off events. Under the Radar is also distributed internationally.

Circulation

65,000 Total Circulation

15,000 Subscribers

2.8 Pass-along readers per issue

Readers: 180,000 per issue

Demographic Breakdown

• Male: 67%
• Female: 33%
• Average age = 26
• 35% are between 18 and 26
• Median HHI = $46,000+
• Nearly 67% of our readers graduated from a four-year college or have a master’s degree
• 89% of our readers have purchased a CD or MP3 based on an ad in our last issue
• 82% find out about new music only in magazines
• 65% enjoy alcoholic beverages
• 100% own computers
• 80% spend at least 3.5 hours per day online
• 95% have at least one video game system
• 82% own cell phones